Sunday, 9 October 2011

Digipacks

Digipacks are used as packaging for a CD or DVD, they are an alternative to the jewel case that was originally used and are now the favored choice by major record companies. They are a registered trademark of AGI World Ltd and though they have no official name, 'Digipack' has stuck due to the popularity and effectiveness of them.

Digipacks consist of a gatefold, a book style opening made of paperboard or card. They have a gloss finish with a range of artwork inside and outside depending on the artist. There is also an option to have either a plastic tray or slot for the CD/DVD to sit in.


Pros

  • They are capable of holding more disks
  • Look more creative and professional 
  • Space for more innovative ideas
  • Can hold more information
  • Environmentally friendly
  • Cheap to produce
  • More design options
  • Innovative premium product
Cons
  • Open to wear and tear
  • Plastic teeth that hold the disk can break
  • More expensive to buy
  • Can look old and ragged quickly
  • Trays can break and come away from the other packaging

1 comment:

  1. You're not completing the work set in class! The following are missing:
    1. research into institutions / chosen one
    2. apply theory to two videos
    3. deconstructions of ancillary tasks - genre specific digipaks / mag ads
    4. pitch
    5. deconstruction of song structure

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